EatingWell’s Top 10 Food and Nutrition Trends for 2024

In 2023, we correctly predicted that trends like Sprite, copycat recipes, and adaptogen drinks would be all the rage. Pairing nutrition with the foods and activities you enjoy is especially important for your physical and mental health, which has been the right priority over the past year. In 2024, our expectations remain undiminished.

Taking care of your health doesn’t mean completely giving up on lifestyle comforts and enjoyments. You’ll notice that the food and nutrition trends predicting the new year combine health with fun, fun drinks, gut-healthy punches, satisfying snacks, and more.

1. Moisturizing

Staying hydrated remains a top priority, which is probably not surprising with social media trends like WaterTok and Stanley tumblers becoming some of the most popular wellness gifts. Across all Dotdash Meredith brands (Eat well Part of Dotdash Meredith), interest in articles about water and hydration increased 29% over last year.

Treating dehydration is reportedly equally important Eat well reader. The #1 Foods You Should Eat When Dehydrated and Can Dehydration Cause High Blood Pressure? Here are some of the most clicked stories we published this year. We believe this trend will only continue to grow as the connection between hydration and positive physical and mental health becomes increasingly clear.

2.Caesar everything

Data EssenceTop food and drink data collectors predict that Caesar salads will be a hit, with greens like kale and asparagus paired with a creamy dressing in addition to the typical lettuce salad. This doesn’t surprise us, as views of Caesar salad recipes on increased 89% this year compared to last year.

After our Caesar-Style Roasted Cabbage Salad went viral on TikTok, we’re looking forward to all types of greens taking over the trend, from our Shredded Cucumber Caesar Salad to Kale and Shredded Brussels Sprouts Salad with Avocado Caesar Dressing. But it doesn’t stop with the salad; the ingredients in a Caesar salad, especially the dressing, will become an integral part of all your favorite meals. Think: flatbreads, wraps, grilled cabbage wedges and more.

3. Functional drinks

Last year, we predicted that alternative coffee would be a major trend in 2023, and Whole Foods named it a trend in 2024. With energy drinks commonly used as coffee substitutes, this may be the shift in coffee substitution trends we expect. It’s important to keep an eye on your caffeine intake throughout the day, as some of these drinks have more than double the caffeine of your average cup of coffee.

This year, we’re expanding on the trend to include prebiotic and probiotic sodas (views of probiotic articles on are up more than 1,400% this year), electrolyte drinks (views of electrolyte articles on are up more than 1,400% this year) Interest increased by 100%). com this year) and more. Drinks touted as having additional health benefits, whether it’s keeping you active, motivated or improving gut health, are functional beverage trends we’re keeping an eye on.

4. Pay attention to your gut health

Speaking of gut health sodas, we’ve noticed a huge uptick in interest in foods and beverages focused on supporting gut health here at, with interest in topics like gastrointestinal health rising this year compared to last year That’s up 60%, so we fully expect fermented foods and probiotics – prebiotic-rich ingredients to be a major focus in the coming year.

Additionally, gastroenterologist-approved recommendations are not only required but also sought. We’ve noticed that articles like “The Best Vegetables for Gut Health” and “Simple Food Swaps to Improve Gut Health,” which feature insights from gastroenterologist Dr. Will Bulsiewicz, are relevant to our audience in 2023 is particularly attractive.

5. High protein snacks

Protein is an extremely important nutrient that your body needs to stay strong and full, and we predict it will get the recognition it deserves in 2024. Eat well Since the beginning of 2023, interest in plant-based proteins has increased by 41%, while protein powder remains the main ingredient, increasing by 58%.

There are an increasing number of protein sources on the market, one of the most important being snacks. Whether it’s classic nuts, trail mix, yogurt, or new and improved protein bars and chips, they’re all ready to dominate the protein market on grocery store shelves.

6. Menopause foods

With celebrities like Drew Barrymore, Oprah and Naomi Watts speaking out about menopause in public, the taboo subject is becoming the complete opposite. Resources about menopause and perimenopause are more accessible, and Google data shows an increase in health trends, with terms like creatine and menopause being widely searched together.

There are foods that can help relieve menopausal symptoms, including hot flashes, so we think menopause-friendly eating patterns will start to become a focus for many people without the stigma attached.

7. No added sugar

As dessert trends like date bark take center stage in 2023, consumers are demanding products with low or no added sugar. Eat wellData shows that since last year, views of articles about added sugar have increased by 1,200%. When we talk about added sugars, we’re referring to the sugars found in sweeteners, syrups, and honey, not the sugars naturally found in fruits, vegetables, and milk.

8. Mocktails

Non-alcoholic drinks have become increasingly popular over the years, and we can only hope that the mocktail trend will grow. In Pinterest Predicts, a roundup of social media trend predictions for 2024, tropical mocktails are expected to be consumed year-round, with searches for pineapple mocktails up 70% last year.

Specifically, we’re talking about non-alcoholic beverages with the flavors and feel of popular alcoholic beverages, which will be on the increase this year. Alex Loh said people still want to socialize and want their drinking experience to be as special as ordering a cocktail, Eat wellDeputy Food Editor. They want to follow a low or no alcohol lifestyle. As trends like Dry January and Sober October gain popularity each year, we look forward to the growth of a sobriety-curious society.

9. Ice baths and cold water baths

Cold baths are being incorporated into daily routines and become the latest celebrity-endorsed anti-inflammatory health trend. Google’s 2023 search year ranked ice bath chillers as the most searched appliance.

While it may have health benefits, such as increasing circulation, boosting metabolism, and reducing muscle soreness, it can cause hypothermia and cold shock if you’re not careful. Talk to a health care professional to help decide what’s best for you and your health.

10. Interest in weight loss drugs

With drugs like Ozempic and natural remedies like berberine receiving significant media coverage for promoting weight loss, we expect the number of weight loss medications to increase significantly, and the need for prescriptions likely to increase as well. Data Essence The report said 14% of consumers are increasingly interested in prescription GLP-1 receptor agonist drugs, including Ozempic and Wegovy.

As more weight loss drugs are approved, we expect interest in them to continue to grow. It is important to remember that while these medications are not suitable for everyone and should be taken with caution, as with any medication, they are a safe option for many people with obesity, Maria Laura Haddad-Garcia, Eat wellsays senior nutrition and news editor. When considering weight loss medications, it’s not just the number on the scale that a person can achieve, but more importantly the other health consequences of losing weight. Can they move more? Do they reduce the risk of certain chronic diseases? Do they sleep better? Has their quality of life improved? These are questions we should ask ourselves.

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